Uppercut Civil
Custom-coded rebuild with Facebook API integration for a Sunshine Coast civil contractor
98
Lighthouse Score
3 weeks
Build time
100
SEO Score
3
API Integrations
// PROJECT.META()
- Client
- Uppercut Civil
- Type
- Web Design
- Live URL
- uppercutcivil.com.au
// TECH.STACK()
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Start a Project// OVERVIEW
Uppercut Civil came with a basic GoDaddy template site that was gaining no traction and had poor search visibility. The replacement is fully custom-coded in Next.js, with complete freedom of design, native Google Maps and Reviews integration, and a standout custom Reels section that pulls live project videos directly from the business Facebook page via the Graph API.
// CHALLENGE
The existing GoDaddy site was working against the business. A generic template design, poor SEO fundamentals and zero integrations meant it was invisible to search engines and unimpressive to anyone who did find it. The owner, not particularly tech-savvy, also needed a way to keep the site current without managing a CMS.
// APPROACH
Built from scratch in Next.js with full control over design, structure and performance. The site uses a bold dark aesthetic with high-contrast typography built for impact. Rather than a static media gallery, Facebook Graph API access was obtained and a fully custom Reels section was built to pull the owner's project videos from the business Facebook page as they are posted. Google Maps and Google Reviews were integrated natively. The owner now updates his website simply by uploading to Facebook.
// OUTCOME
A Lighthouse Performance score of 98, a perfect 100 SEO score, and a site that genuinely represents the quality of the business. The Facebook-powered Reels section keeps the site current without any CMS involvement, and the Google Reviews integration provides instant social proof on every visit.
// SCREENSHOTS
